The first campaign is small by design.
One campaign, one site, one team leader and that leader's agents for a defined period are enough to show whether the coaching lands, because two of the measures, time to feedback and the QA or customer measure you most want to move, are ones a campaign already reports, and the third is what agents and managers say when asked directly. A result on one campaign earns the second conversation, which is the one about the senior team's reading.

