The Sariio People Analytics Engine
Closing the Action Gap: A Defensible Data Flywheel for the Global Engagement Crisis
Sariio is a next-generation behavioural insight platform designed to tackle the systemic cost of low employee engagement. While traditional tools rely on static personality “types,” the Sariio MAPS framework captures adaptable work preferences, providing the missing “why” behind team performance and retention.
Our “Mirror, Map, & Compass” product ecosystem creates a self-reinforcing data flywheel:
Mirror: Free individual adoption drives viral awareness and seeds a shared behavioural language within teams.
Map: Context-aware AI transforms team data into real-time, situational coaching for managers.
Compass: Enterprise-grade analytics provide leadership with organisational heatmaps that link workforce preferences to critical business outcomes.
By combining capital-efficient cloud architecture with a proprietary, compounding behavioural dataset, Sariio offers a highly scalable solution in an expanding global market. We are building more than a survey tool; we are building a transformational system where every response increases the precision and defensibility of our people analytics engine
The disengagement crisis is a management crisis
Global research shows that many people feel worn down,
poorly managed or disconnected at work.
Managers account for a large share of the variance in team engagement, yet they often lack practical tools to understand how their people prefer to work and how to adapt.
Sariio’s view is simple:
- People join organisations, but they leave managers.
- Managers need better insight into motivation and preference to keep people engaged.
- That insight must be practical, scalable and easy to use.
Sariio MAPS and SariioCX aim to deliver that insight at scale.
The Founders' Circle
De-risking Our Path to Market.
We are assembling the Sariio Founders’ Circle – a select group of experts across Behavioural Science, AI, and HR.
This advisory team is designed to stress-test our methodology, accelerate product-market fit, and provide investor-grade validation as we scale.
A Proven Foundation for Future Growth.
Sariio AI isn’t our first success.
Our methodology and leadership have been validated
in the real world, delivering significant ROI.
Prior Founder Exit
Successful Founder Exit
Founder & CEO David Foggin previously built and sold the brand culture consultancy Disruption Ltd to global advertising giant Omnicom (TBWA\London), demonstrating a clear track record of creating and realising enterprise value.
Proven Methodology (Saviio)
Validated at Scale
The non-AI precursor, Saviio, was used by 40+ organisations across 16 countries, with over 15,000 assessments completed, proving strong market demand for our core approach to understanding motivation.
Tangible Business Impact
Delivered Significant ROI
Saviio helped clients achieve a 17% increase in in-flight sales (Travel), a 27% sales target uplift (Call Centre), and a 35% reduction in staff drop-out rates (Recruitment), proving the direct financial impact of our methodology.
From Individual Insight to Enterprise Intelligence.
Our platform is being developed in two phases, beginning with a powerful, free tool designed for rapid adoption.
The Mirror (Live in Beta)
For Individuals
The Mirror is a free, 15-minute self-assessment that provides each user a personal, actionable insights report on their motivational preferences – how they naturally connect, think, decide, and implement.
It helps individuals understand what drives them at work and how they can collaborate more effectively with others.
As users complete the Mirror and share comparisons, they create organic network effects that feed Sariio’s broader engagement ecosystem.
This stage builds both the data foundation and adoption funnel for the commercial products that follow.
Now implemented by Schulmeister Consulting, Vienna, Austria
For Teams
The Map (Post-Funding)
The Map is designed for managers who want to lead through understanding rather than assumption.
It visualises how each team member prefers to work, highlighting where motivations align and where friction may occur.
Managers receive guided recommendations to shape how the team collaborates – revealing insights that drive interpersonal understanding and cooperation.
By translating preference data into visible team dynamics, the Map helps managers create the conditions for autonomy, mastery, and purpose, directly influencing engagement, retention, and productivity.
This is Sariio’s first paid tier, turning individual insight into collective performance improvement.
The Compass (Post-Funding)
The Compass extends Sariio’s intelligence to the organisational level.
It provides leaders with a strategic dashboard that aggregates preference and engagement data across teams, departments, and geographies.
This gives organisations a measurable view of cultural health, showing where alignment supports business goals, where motivation is at risk, and where leadership interventions can have the greatest impact.
Compass enables HR and executive teams to de-risk transformation, identify emerging leaders, and track engagement improvements over time.
It completes the system by transforming Sariio from a diagnostic tool into a continuous engagement intelligence platform for the modern workplace.
For Organisations
The Founder
David Foggin
Founder & CEO
David is a proven entrepreneur with a track record of building and exiting a successful business. He founded the brand culture consultancy Disruption Ltd, scaling it before its successful acquisition by global advertising giant Omnicom (TBWA\London).
He also possesses unparalleled domain expertise, having personally developed and deployed the non-AI precursor to Sariio, Saviio, in over 40 companies across 16 countries, validating the core methodology with over 15,000 users and delivering significant ROI for clients.
Connect via LinkedInRaising £225,000 Pre-Seed Round.
To deliver our 18-month roadmap:
Launching the ‘Map’ and ‘Compass’ products within 6 months of funding and achieving sales to the SOM of £100k ARR by month 18
Raising £225,000 Pre-Seed Round.
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Proven Methodology & Founder
Our methodology has been tested and proven in commercial environments, helping organisations strengthen engagement, reduce attrition, and improve team performance.
It offers a practical framework for understanding how people connect, think, decide, and implement, giving managers the clarity to shape environments where motivation and collaboration thrive.
Founder & CEO David Foggin brings a record of execution and growth discipline, having previously built and sold Disruption Ltd to Omnicom (TBWA\London).
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The Flywheel Effect
The free Mirror survey drives organic growth through share-and-compare behaviour.
Each participant can invite up to five peers to compare results, creating a continuous stream of new users through word of mouth.
As groups form around these comparisons, organisations see the value of shared insight and upgrade to Map (teams) and Compass (organisations) for structured analytics and leadership visibility.
This repeatable cycle: free users → comparisons → organisational upgrades – creates sustainable, compounding growth.
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AI-Enhanced Engagement Intelligence
Sariio applies AI-enhanced intelligence to make motivational and preference data transparent and actionable.
By analysing how people connect, think, decide, and implement, the platform produces clear, contextual summaries that help managers and individuals understand each other’s motivations and working preferences.
This shared understanding enables teams to adapt how they collaborate, communicate, and make decisions — building trust, autonomy, and engagement across the organisation.
Legacy Success Stories - Proven ROI
Our methodology has a track record of delivering measurable financial results.
The AVA
“Thank you once again for facilitating the AVA Strategy Day. Sariio AI MAPS individual analysis proved invaluable. It not only highlighted the distinct preferences and approaches of each member, but also gave us a practical framework for working more effectively together – both in the planning phase and, crucially, in implementation.
I’m pleased to say that, thanks to this process, we’ve made tangible progress over the past six months. It’s a testament to the value of the session and the direction it provided.”
- David Llewellyn, CEO
At The AVA
SITEL UK Ltd
“This practical tool aided the decision making for the recruitment requirements to best place candidates, matching their skill sets, behaviours and competencies to the vacancies within the organisation.”
“Whilst I worked at Sitel UK Ltd, Saviio created a tailor-made package which provided a supported recruitment solution. This practical tool facilitated decision-making for recruitment requirements, enabling the optimal placement of candidates by matching their motivations and preferences with the roles within the organisation.”
Paula Jardine - HR Manager
at SITEL UK Ltd
Sage
“We recruited over 20 technical advisors (using Saviio for the first time). Both in terms of retention and quality, we are delighted with how Saviio has helped.”
Lesia Gibbons, Director for Change
at Sage
SAM Headhunting
“We use Saviio MAPs to improve the quality of our service to our clients and candidates. We have now made Saviio MAPs a strategic tool in our offer and look forward to a long relationship with Saviio and future applications which they will provide for us.”
Peter S Jensen, CEO
- at SAM Headhunting
Coors Brewers
“Saviio has helped unlock the potential of our middle-order performers so that we now have consistently higher results”
Duncan Malyon, Drector, Telebusiness
Coors Brewers
Radar Group, Norway
“The MAPs are so easy to understand. Saviio Maps is the foundation for a deep high high-quality discussion between a candidate and a manager concerning how they can work together on a long-term basis”
Request Our Investment Memorandum.
We are seeking partners who share our vision.
For access to our detailed investment memorandum and to schedule a private briefing, please get in touch.
We welcome enquiries from investors and venture capital firms.
For more information about investment schemes, please see our FAQ.